The latest Saranac Beer commercial has been released. The approach was to capture the essence of the brewery as it has been creating great beer over many generations. We wanted to show the passage of time using cinema time-lapse techniques as well as capture unique images in a “surreal” fashion, saturating colors, and centering in on fine detail. The Matt’s kindly opened the door for creative expression and this was the result!

All credit to Romanelli Communications for their super creative ideas and talent in all aspects of Production. I am honored that they asked me to film the images for this prestigious company. Romanelli paved the way and opened the doors to allow the filming of this commercial “outside the box”. Without their vision, this would never have been possible. We had a lot of fun with this one!

For more details click on the link to the Saranac Blog here!—beer-is-our-craft1