Utica University asked me to produce and direct the second installment of their “Go Beyond” commercial campaign. The Utica NY region is a great place to grow up, learn, and settle down. The city is always changing for the better. This year a new hospital was opened, high tech companies are building factories, new restaurants and entertainment venues opening, sporting complexes built. The University is a hub for all of this. The ad reflects the energy and enthusiasm shared by many who are choosing to build their lives here.